What is a Copywriter? Dissecting the various tasks of the Copywriter profession.

What is a Copywriter? It's a profession, a tool in marketing developed to encourage customers to spend money on products and services. How can a Copywriter achieve this? Let's dissect the job of a Copywriter through the article below.

I. What is a Copywriter?

A Copywriter is a person who writes text such as slogans, imaging ideas, etc., serving the purpose of advertising, communication, and other forms of marketing.

A Copywriter utilizes the function of language to help enhance brand awareness, boost sales, and achieve various other effects as per the task giver's requirement.

Copywriters can work in large offices - Agency Copywriters, work for small companies serving one or a few brands - Corporate Copywriters, or work independently taking on projects - Freelance Copywriters.

II. What does a Copywriter do?

The job of a Copywriter is not only to use words to write articles, but they also have to do much more:

• Plan for received marketing campaigns
• Manage marketing projects
• Research, interviewing
• Image sourcing
• Write, edit articles
• Read and revise articles

Copywriters spend a lot of time on research, presentation, revising drafts, and many other unrelated tasks, with writing activities only taking about 1/6 of their work time.

Not to mention, the writing scope of a Copywriter is also very diverse: writing for blogs, in-depth research reports, emails in email marketing campaigns, social media posts, case studies, industrial reports, writing for websites, etc.

III. What are the specialties within Copywriting?

Depending on the content of the writing, a Copywriter can be divided into 7 workgroups. A Copywriter can often handle many different content areas. From this, it is apparent that a Copywriter's knowledge base is broad, and their ability to search for and gather information is highly skilled.

1. Sale Letter Copywriters

Sale Letter is the purest and most classical job of a Copywriter. This job includes writing sales letters, website content, press releases. The content of these writings is quite long, of high quality, and highly persuasive.

2. Creating/Advertising Copywriters

Creating or Advertising Copywriting does not require as much writing as Sale Letters but tends to be more concise. Of course, the requirements for Creating/Advertising Copywriting are higher. It needs continuous creativity and interest, creating attraction and tapping into human psychology.

These Copywriters can write slogans, taglines, concepts, storyboards, etc.

3. Digital Copywriters

Digital Copywriting is a part of the Online Marketing campaign process. The Copywriters must use words to increase the reader's direction on Social Posts, website navigation copy, microcopy, etc.

This type of Copywriter needs precision, patience, high persuasiveness, and a meticulous plan for accurate and effective navigation.

4. Technical Copywriters

Copywriters writing in this field need deep knowledge in technology, engineering, automobiles, etc. The articles need to provide useful and credible content to the reader community, usually including product reviews and product PR.

5. SEO Copywriters

SEO Copywriters often write well for website content. The writings of this type of Copywriters focus on SEO tricks, keywords, keyword placements to increase the ranking of the article and website ranking.

6. Brand Copywriters

Brand Copywriters or Inhouse Copywriters are those who disseminate information about the brand. They have deep knowledge about the brand, understand the brand's target customers, and can write anything the brand requires.

7. Publishers

Publisher Copywriters already have a loyal reader base, so promotional content and news need quality. They deeply understand their audience hence know how to adjust the content to be easily accepted and attract more people.

IV. Copywriter, Content Writer, and their Differences

Content writers create valuable, helpful, and engaging articles to attract potential customers, introducing them to the products and services of the brand. Content writing channels are blogs, websites, press releases, etc. Content marketing focuses on attracting the attention and interest of customers.

Copywriting requires the Copywriter to directly promote the brand, creating fascinating stories, stimulating personal desires, and encouraging readers to take action. Copywriting aims at the consumption of products and boosting sales.

V. Skills and Knowledge Needed to Be a Copywriter

Currently, in Vietnam, there is no formal training for the Copywriting profession. Individuals with knowledge and education in Marketing, Advertising, Journalism, Communications, or writing skills from Literature, Languages are often preferred for recruitment.

Alternatively, you can take short courses in Marketing, Advertising, Copywriting, etc., to obtain a certificate and rely on your experience to create an appealing Portfolio.

Pursuing a career in copywriting requires you to equip yourself with a broad range of knowledge and continuously develop other necessary skills. Fundamentally, a copywriter needs the following knowledge and skills:

• Knowledge of SEO onpage and offpage
• Skill in information search and research
• Article writing skills for blogs, websites
• Basic graphic design knowledge using photoshop
• Knowledge of email marketing
• Skill in using Social Media tools
• Basic knowledge of HTML

When it comes to the Copywriting profession, many are still unclear about what a Copywriter does. Even a Copywriter within the field may not be able to clearly articulate all their responsibilities. Through this article, hopefully, readers have gained a general understanding of the Copywriter profession and its role.